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Your Users Are Irrational

Your Users Are Irrational

“Your app is broken: I’m not receiving messages!” said a worrying number of people about our app back in 2014. What was wrong? Nothing showed up in our analytics, nor were we able to replicate the problem ourselves.

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The 9 Rules of Design Research

The 9 Rules of Design Research

Lately, I’ve noticed a lot more ambient enthusiasm for research among both early stage start-ups and established organizations. Businesses have embraced the idea that meaningful innovation requires understanding their customers as humans with complex lives.

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