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Tips for an aspiring designer

Tips for an aspiring designer

I have a friend who was a developer working at a tech startup. Let’s call him Chris. You know the type: pasty skin from too many hours spent indoors in front of a computer along with the hunched posture to match, most of his wardrobe consisting of free...

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3 Ways to Get Comfortable with Ambiguity

3 Ways to Get Comfortable with Ambiguity

“Embrace Ambiguity.” It's a value we take very seriously here at IDEO. The phrase invites designers to go with the flow in the face of the unknown. On paper, the freedom sounds liberating. But in practice, navigating ambiguity can be downright...

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